ACCADEMIA DEL PROFUMO
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ACCADEMIA DEL PROFUMO .
BRAND RESTYLING
Modernize Accademia del Profumo's visual identity while preserving its prestige, cultural relevance, and connection to Italian craftsmanship, incorporating a fragrance bottle icon as a core brand asset.
BRIEF
Two complete brand identity proposals, each built around a different concept and expressed through a full visual system and brand applications across multiple touchpoints.
OUTCOME
PROPOSAL #1
IN FLUX
Fragrance is one of the most personal forms of expression. Yet it is never experienced the same way twice. It adapts to every skin, revealing a different expression on each person. It is continuously redefined through craft, innovation, and evolving trends. In flux is a visual language for fragrance in constant evolution. Recognizing scent as an evolving expression of craft, culture, and individuality.
PRIMARY VERTICAL LOGO
SECONDARY HORIZONTAL LOGO
Burnt Amber #b85b34
Oxblood #681d1b
Soft Mineral #f2ece7
PHOTOGRAPHY STYLES
Warm
Atmospheric
Transformative
Sensory
Capture fragrance in a state of constant evolution through motion, distortion, and soft focus.
Warm tones, organic forms, and blurred transitions create a visual language that feels dynamic, immersive, and continuously in flux.
Graphic element derived from the logo, that can be used as a flexible visual asset across brand communications.
VISUAL ASSETS
BRAND IDENTITY APPLICATIONS
PROPOSAL #2
LAYERS OF SCENT
Fragrance exists across layers of memory, emotion, skin, and perception. It carries craftsmanship, culture, and personal experience, unfolding differently through time, context, and the individual. Layers of scent is a visual language built through depth, interaction, and unfolding perception. Positioning fragrance as an experience that exists beyond the surface.
LOGO
Parchment #eaddc5
Dark Cassis #20100e
Layered
Sculptural
Interactive
Sophisticated
PHOTOGRAPHY STYLES
Explores fragrance through light, shadow, transparency, and interaction, revealing the multiple layers that shape how scent is experienced and perceived.
Graphic element derived from the logo, that can be used as a pattern or visual element in designs.
VISUAL ASSETS
BRAND IDENTITY APPLICATIONS
