ENHANCED EXPERIENCES
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ENHANCED EXPERIENCES .
BRAND & PRODUCT IDENTITY
Live music experiences expose individuals to prolonged levels of high-volume sound, increasing risk of long-term hearing damage, ringing, and fatigue.
CONTEXT
Existing hearing protection prioritizes function over style, lacks aesthetic appeal while being easy to misplace and inconvenient to manage during events.
PROBLEM
Wearable hearing protection designed as earrings for concerts and music experiences.
SOLUTION
Earplugs seamlessly integrated into jewelry, allowing users to protect their hearing without compromising style, comfort, or convenience.
CHROME AND REFLECTIVE AESTHETIC
Visual and conceptual symbol of futurism.
Associated with durability, precision, and high-tech sophistication.
Reacts to light and amplifies movement.
RELATIONSHIP WITH RAVE AND FESTIVAL FASHION
Cultural and emotional symbolism.
Escapism and transformation.
Technology, stimulation, and digital energy.
Human emotion and artificial beauty.
Where design and functionality meet emotion and self expression.
COMMUNICATION PILLARS
The Collection
Introduces each Liminal piece as part of a designed system.
Values
Brand’s philosophy around comfort, presence, protection and self-expression.
Experiences
Shared moments within music environments highlighting presence & self-expression.
Awareness
Educational content around hearing protection in music environments.
Virtually try on different Liminal designs while experiencing how hearing protection works in real time. As the earrings are applied, the audio subtly shifts into a clearer and smoother listening experience.
AR FILTER
Tactile and emotional experience where sound is translated into sensation through texture, rhythm, movement, and atmosphere.
HIGHLIGHTS